Beneva becomes title sponsor of the Mississauga Marathon
Mississauga, October 12, 2023 – The Mississauga Marathon is pleased to announce that it has reached a partnership making Beneva the title sponsor of the Mississauga Marathon for the next four years. In addition to the Beneva Quebec City and Montreal marathons, the insurer’s sponsorship portfolio will include the Mississauga Marathon, starting with the next edition on April 28, 2024.
The Beneva Mississauga Marathon will once again host the prestigious 42.2K distance and also offer runners of all levels, from families to seasoned athletes, the 5K, 10K, 21.1K. The addition of the full marathon provides Ontario runners a new option for the Spring running season, with a focus on professional execution delivering a rewarding and safe participant experience.
“As a national Canadian insurance company, Beneva is proud to be involved in the deployment of a major event such as the Mississauga Marathon, thereby contributing to making sporting events accessible to all Ontarians. Being a partner of this event will enable us to share our mutualist values with the community and increase the reach of our brand across the country,” said Jean-François Chalifoux, President and CEO of Beneva. “As we all know, running has many health benefits, both physical and psychological, and can appeal to almost anyone. Our aim is to help create a friendly sporting event for families, runners and supporters alike.”
Brad Melville, Race Director of the Beneva Mississauga Marathon – “We are very excited about our partnership with Beneva and the support from the City of Mississauga in launching the Beneva Mississauga Marathon on April 28, 2024! We evolved and enhanced the Mississauga race weekend in 2023, by moving the Start, Finish and Festival to Celebration Square in the heart of the city. This also meant re-creating the Novo Nordisk 5K, 10K and half marathon routes. We are committed to providing a safe and enjoyable experience for our runners, and felt we needed to shelve the full marathon distance in 2023 until we had a suitable route confirmed with adequate City and sponsor support. We have worked with city officials to create a fast, scenic, and downhill route that will serve as a Boston Qualifier.”
About Beneva Mississauga Marathon
We’re building on the success of the last 20 years as we innovate and plan for the next 20 years! The Beneva Mississauga Marathon event weekend has taken on a new and enhanced look and feel, and in 2024 the runner experience will be second to none. The perfect spring run starting and finishing at “Spectator Village” in the core of Canada’s sixth-largest city. With a marathon, half marathon, 10K and 5K, we offer a race for every age and ability.
Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,000 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $25.1 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City.
Policyholders of contracts issued by an insurance company of Beneva Group Inc. are members of SSQ Mutual and La Capitale Civil Service Mutual.